The bench
DRGx / Case study

Meta Momentum

On the benchLAB-01 · Paid growth

AI-run growth on Meta — creative and campaigns that compound, so spend on Facebook and Instagram keeps building instead of resetting every cycle.

Type
Lab experiment
Status
On the bench
Team
DRGx Labs
Focus
Paid growth

Selected work.

Live screenshots, pulled straight from the running site — tap any frame to open the slideshow.

The challenge.

Most paid-social spend resets every cycle: creative fatigues, learnings evaporate, and each campaign starts cold. The compounding that should happen, doesn't.

What we built.

An AI-run growth engine where creative, targeting, and reporting learn from each other over time.

Compounding creative

New creative that builds on what's already working, not a clean slate each time.

Always-on testing

Continuous experiments so the account keeps learning.

Audience intelligence

Targeting that sharpens as the data accrues.

Reporting that explains

Results you can read, not just dashboards you scroll.

Spend efficiency

More outcome per dollar as the engine matures.

The approach.

A Labs experiment: we run it against real spend, measure honestly, and graduate it only when the compounding shows up in the numbers.

Tools & disciplines
Applied AIPaid MediaCreative SystemsData VisualizationPrototypingProduct Design

Outcome.

Meta Momentum is on the bench. You can engage the output to run it on your account, or sponsor the build and shape where it goes.

Back this one?

Engage the output to use it now, or sponsor the build and ride with it as it graduates.